How Much Does it Cost to Develop an App like Adidas?

 Introduction

Adidas, one of the world's leading sportswear brands, has a strong digital presence, thanks in part to its well-designed mobile application. Many businesses, both in and outside the sports industry, aspire to develop a mobile app that emulates the success of Adidas. However, creating a mobile app like Adidas involves various factors and costs. In this blog, we'll explore the key components that contribute to the cost of developing a similar app and provide a rough estimate.

1. Concept and Planning

Every successful mobile app starts with a well-defined concept and planning phase. In this stage, you'll need to outline the app's purpose, features, and functionalities. You should also conduct market research to understand user expectations and preferences. This phase can be time-consuming, but it's essential for the success of your mobile app development.

Cost: The cost for the concept and planning stage can vary widely, but it may typically range from $5,000 to $20,000 or more, depending on the complexity of your app idea and the extent of research required.

2. Design

Design is a crucial aspect of any app, and creating a user-friendly interface is vital for success. You'll need to hire experienced UI/UX designers to create a visually appealing and intuitive design that aligns with your brand's identity and the user experience you want to provide.

Cost: Design costs can vary, but you should budget around $10,000 to $30,000 for a professional design that meets the standards of a brand like Adidas.

3. Development

The development phase is where your app takes shape. You'll need to hire developers proficient in various technologies, depending on whether you're developing for iOS, Android, or both platforms. Building a feature-rich app with robust back-end support will require time and resources.

Cost : The cost of development can range from $50,000 to $200,000 or more, depending on the app's complexity, platform support, and the hourly rates of the developers.

4. Testing

Quality assurance is an essential phase to ensure your app is bug-free and functions smoothly. Testing involves identifying and fixing any issues before the app's release. This phase can extend the development timeline.

Cost: Testing typically accounts for 20-30% of the total development cost. So, for an app like Adidas, you might spend an additional $10,000 to $60,000.

5. Infrastructure and Backend

To support the functionality of your app, you'll need a robust back-end infrastructure. This includes servers, databases, and APIs. Building a scalable and secure infrastructure is critical for long-term success.

Cost: Backend development costs can vary widely but may range from $20,000 to $50,000 or more, depending on your app's requirements.

6. Maintenance and Updates

Once your app is live, the journey doesn't end. Regular maintenance and updates are necessary to keep your app competitive and secure. This includes fixing bugs, adding new features, and ensuring compatibility with new devices and OS versions.

Cost: Ongoing maintenance costs can add up and typically amount to 15-20% of the initial development cost annually.

7. Marketing and Promotion

To reach your target audience and compete with brands like Adidas, you'll need a solid marketing strategy. This includes app store optimization, advertising, and social media marketing.

Cost: Marketing costs can vary widely, but you should allocate a significant budget, ranging from $10,000 to $50,000 or more.

Conclusion

Developing a mobile app application development like Adidas is a complex and costly endeavor. While the costs mentioned here are rough estimates, the total expenditure can vary greatly depending on the specific features and requirements of your app. It's essential to thoroughly plan, budget, and conduct research to ensure the success of your app in a highly competitive market. Remember that creating a mobile app is not just a one-time expense but an ongoing commitment to maintenance and improvement to keep up with the evolving digital landscape.